Music Magazine Questionnaire + Analysis

Music Magazine Questionnaire
(Circle more than one answer if necessary)

Name:______________________

Gender:
Male -
Female

How old are you?
Under 10 years
10 - 15 years
16 - 20 years
21- 25 years
26- 30 years
30+ years

What type of music do you like to listen to?
Pop
R&B
Grime
Hip Hop
Indie
Drum and Bass
Rock/ Heavy Metal
Country
Funky house/ Garage
Classical
Rap
Jazz
Soulful
Other (please state) ___________________

What radio station do you listen to?
Radio 1
Radio 2
Kiss 100
Virgin
Heart
Choice FM
Capital FM
Radio 1Xtra
Kerrang
NME
Other (please state) ___________________

What sized magazine do you prefer to read?
A4
A5

How much are you usually willing to pay for a music magazine?
Under £1
£1-£2
£3- £4
Over £5

How often do you buy a music magazine?
Daily
Weekly
Monthly
Every so often
Rarely
Never (if so why? ________________________)

Does you like “freebies” included in your magazine?
No it doesn’t interest me
Yes to get more for my money
Yes I enjoy the free gift.
Other- please state ___________________

What type of freebie do you enjoy in your magazine?
Please state__________________

What features do you like to be included into your music magazine?
Chart hits/ new singles
Horoscopes
Artist/ band gossip
Competitions
Advertisements
Real life stories
Discount offers on products
News
Celebrity gossip
Posters/ celebrity snap shots
Other- please state___________________

What magazines do you usually buy?
Heat
Cosmo
Closer
Empire
Esquire
Vogue
Kerrang
T3
Soap magazines
NME
Playstation/ Edge
TV times
The economist
Elle
Radio times
Other- please state _______________

Why do you buy magazines?
To pass time
To find out information
I find them interesting





RESULTS of Questionnaire
(Red number symbolizes the tally's for participants answers)
[12 participants]

Music Magazine Questionnaire
(Circle more than one answer if necessary)

Name:______________________

Gender:
Male 8
Female 4

How old are you?
Under 10 years 0
10 - 15 years 1
16 - 20 years 11
21- 25 years 0
26- 30 years 0
30+ years 0

What type of music do you like to listen to?
Pop 1
R&B 8
Grime 2
Hip Hop 7
Indie 6
Drum and Bass 4
Rock / Heavy metal 5
Country 1
Funky house/ Garage 11
Classical 0
Rap 4
Jazz 0
Soulful 0
Other (please state) ___________________

What radio station do you listen to?
Radio 1 1
Radio 2 0
Kiss 100 3
Virgin 1
Heart 2
Choice FM 9
Capital FM 3
Radio 1Xtra 5
Kerrang 0
NME 1
Other (please state) ___________________

What sized magazine do you prefer to read?
A4 9
A5 3

How much are you usually willing to pay for a music magazine?
Under £1 3
£1-£2 8
£3- £4 1
Over £5 0

How often do you buy a music magazine?
Daily 0
Weekly 0
Monthly 0
Every so often 1
Rarely 7
Never (if so why? ____________) 4 *too expensive

Does you like “freebies” included in your magazine?
No it doesn’t interest me 1
Yes to get more for my money 5
Yes I enjoy the free gift. 6
Other- please state ___________________

What type of freebie do you enjoy in your magazine?
Please state__________________ (CD's, vouchers for downloads, makeup)

What features do you like to be included into your music magazine?
Chart hits/ new singles 9
Horoscopes 3
Artist/ band gossip 9
Competitions 4
Advertisements 3
Real life stories 5
Discount offers on products 6
News 1
Celebrity gossip 3
Posters/ celebrity snap shots 4
Other- please state___________________

What magazines do you usually buy?
Heat 4
Cosmo 2
Closer 3
Empire 0
Esquire 0
Vogue 1
Kerrang 2
T3 1
Soap magazines 2
NME 5
Playstation/ Edge 3
TV times 0
The economist 0
Elle 1
Radio times 3
Other- please state _______________

Why do you buy magazines?
To pass time 4
To find out information 2
I find them interesting 6


ANALYSIS
From the results I have been able to discover aspects which are more popular than others, which I can take into account when creating my music magazine to make it more interesting for the reader. For example, I can see that the general people who took the questionnaire are aged between 16- 20 years of age which then shows me the results are from people of this category which shows me what type of things they like, it could also show me that magazines are more popular within this age group, which is who I could direct my target audience at.

Furthermore, I can see that Funky house, Garage and RnB have been the most popular music genres, which I could base my music magazine on. However, other music genres are also quite popular which then shows the wide variety of music the same age group enjoy. From this information I have discovered, I can create my music magazine on maybe a variety of music genres which could then be interesting for different people rather than specifically reaching a small targeted audience who like one particular genre of music.

In addition to this, from the different radio stations, I can see that Choice FM has been the most popular. This radio station plays RnB mainly, with some other genres such as Funky House etc. This also links into the most popular genre of music, which then gives me a better understanding of not only the type of music people like, but also the station- as Choice FM plays similar music to Kiss 100, yet Choice is more popular- maybe because Choice FM features DJ’s with comical aspects, whereas Kiss 100 doesn’t do this. This could then show that the participants who took the questionnaire like comedy which I could also feature within my magazine.

From the features and articles question, it lets me know what type of features I could include in my magazine to capture my particular audience’s interests. For example, I can see that Artist Band Gossip and Chart Hit Singles is very popular which therefore gives me a better understanding of what I should include in my music magazine to reach out to my specific audience.

Lastly, I can see that NME is a very popular music magazine. From this, I can then research into NME and find out why it is so popular and how it engages its target audience. For example, what types of features are included in this particular magazine. I will then be able to see the type of colloquial language used within the magazine to capture its audience and the features included etc, which is used to engage its particular audience.